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When it comes to promotional items and promotional products, most people tend to think of pens, shirts, and mouse pads.
Those are by far some of the most common promotional items and promotional products available on the market.
The thing is, what most people don’t realize, is that nearly ANYTHING can become a promotional item, so long as you’re working with a great screen printing company. (Screen printing is the process of imprinting a logo or brand onto an item).
In today’s day and age, it’s important to be relevant to your market. While pens are great, and can be incredibly effective, there are thousands of other items to choose from that can be applied for promotional purposes.
For example, power banks, items that can charge a cell phone or tablet on the go, have become an increasingly popular item for promotional purposes. Nearly everyone owns at least one type of smart device, and keeping them charged can sometimes be difficult, especially when everyone is on the go so often.
Power banks allow the user to charge their smart phone or cell phone on the go. When you place your brand or logo on it, they will now think of your business every time they use it.
A few other great choices include promotional mugs (great for those who drinking coffee on a regular basis), promotional flashlights, promotional tire gauges, promotional cups, promotional umbrellas, and promotional backpacks.
Obviously, the nature of a business or event will determine what items work best, but it’s important not to just rely on pens or other basic items.
What’s best about choosing a different type of promotional item is, for one, people will be more likely to use it if it’s not a common promotional item, and that means more exposure for your business.
Secondly, keep in mind quality is very important when it comes to your specific items. If an item is only chosen based on price, it may reach more people, but if the quality is poor and the item is thrown away fast due to a lack of quality, that’s not nearly as effective as a promotional item that may be a bit costlier, but gets much more use and exposure.
After all, the end goal from promotional items is increased business.
If you’re new to promotional items, start with 3-5 different options. This way, you can get a feel for which items bring back the best results for your business.
If you’re purchasing promotional products for resale, be sure to understand your customers wants and needs, and to have a promotional product that is in line with what your customers are interested in.
Whatever items you may choose, just be sure to really look into all of your options. You may be surprised how much further a unique item can go.
write by Raphael Walton