Prada Fashion Label

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Chances are that you’ve heard of Prada at some point which is not at all surprising. They make plenty of fashion products as well as functional handbags. To understand the roots of Prada we must travel back to the year 1913 to take a look at Mario Prada and his brother Martino.

In 1913 Prada was a leather goods shop selling various items (belts, wallets, etc) and importing English handbags. Mario Prada ran his shop in a time where women were considered to be second class citizens, and as a result had no interest in allowing his female family members into the workshop. These days such a concept would be unacceptable, but back then it was perfectly acceptable.

Mario ran into a small problem however when he realized that his son was not interested in the family business and was therefore forced to hand the reigns of the company over to his daughter who ran the company for nearly twenty years. That’s actually quite impressive when you consider that she didn’t ‘belong’ in business.

In 1978, Luisa Prada handed the company over to her daughter, Miuccia Prada, and she has run the company ever since. Her first order of business was to create a set of waterproof packpacks and toes from a heavy black nylon. Though they did not sell very well initially, they did become her first commercial hit. One year after that Prada began to expand, seeking out wholesale accounts and moving across Europe.

Eventually the company moved into the United States, providing handbags and totes to all who wanted them. Ironically the products coming out of Prada represented the female side of most industry, and business, which was a major deviation from Mario Prada’s original policy. One could almost say that this was done to spite him though there is no clear proof of that.

Another interesting thing to note is that the logo for Prada is not very dominant. It is not loud like other brand names, and many people tend to take this as a sign of defiance on Prada’s part. In other words, they simply do not wish to become like other brands and would rather forge ahead through nonconformity. This is just one theory however, and there could be a million different reasons why Prada chose that road with their logo, but one thing is for sure: they are an important staple in fashion for both today and in the future, no matter what gender they happen to be marketing to. That being said, it’s time for you to check out the Prada line of handbags and other leather products. It might be expensive, but it is certainly worthwhile considering the fashion statement that it provides.


write by Barrett

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